BTS - Exploring Styles
Following the brand guidelines, I explored two simple animated visual styles. The brand prominently features the bright blue and green, along with simple line illustrations and typography.
Ultimately, I went with the white grid background and blues as it simplifies the overall scene and concept much better. I also used the brand blue heavily for shape transformations, transitions and illustrations to provide impact and brand recognition.
I also had to generate multiple simple character designs to fill some of the scenes. I achieved this by using a simple "base" character and altering each element such as the hair, nose, face shape, etc. By the end of it, I was able to make around 8 distinct designs for the client. This is useful during tight turnarounds and deadlines, whilst also giving the client plenty of choices.
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Designed in Adobe Illustrator.