BTS - Logo Rebrand Animation Research

Due to the rapidly-developing tech world, I had the opportunity to refresh our logo animation.

We wanted the overall design to fit the BIT brand, so it had to look clean, sleek and modern. Visual research was done on Apple's motion design; the inspiration directly from their website when they introduce the M1 chip for their new iPad. 

The style uses neon colours against a dark background, soft glows and shine effect. After various trial and errors (including Saber plugin), the final version combines the soft glow reveal and clean typography animation.

​

Designed and animated in After Effects